‘Marc By Marc Jacobs’ To Merge With The Designer’s Primary Collection
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WWD confirmed that after 14 years Marc by Marc Jacobs will be merging with the designer’s primary collection.
WWD added that the merger will “assimilate that collection’s product range and price points into the signature Marc Jacobs collection”.
The questions remains what will happen to Katie Hiller and Luella Bartley who are currently creative director and women’s wear design director of Marc by Marc Jacobs.
Jacobs told WWD:
“In a sense, we’re starting at the beginning. It sounds like a musical… a very good place to start.”
He added that he had “absolutely enjoyed the last few seasons of the Marc by Marc Jacobs’ young, cool, hip shows”, but explained “it just feels like we aren’t doing that job by showing two different collections with two different messages. We’ve gone through many different ways looking at what [Marc by Marc Jacobs] was initially and how it had gotten away from that, and I think again we’re back to that same thing. The way to do it is that this is under one label.”
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